Things I Know About Kids: Pay Attention to What They Like!

Let me start off this post by asking a question: how many of you can recall at least one birthday, Christmas, or other present-giving holiday where you were disappointed by a present? Maybe you got the cheap knock-off version of the thing you really wanted, or maybe you got something that was way outside your age range, or maybe you got something completely different from what you’d asked for because what you really wanted was deemed somehow inappropriate. Or maybe, just maybe, you got something completely random that you didn’t want, and all you could think was, “Geez, does anyone even pay attention to what I like?”

Now here’s the thing. I’m not suggesting that kids shouldn’t be grateful for the presents they get, because they should, and it really peeves me when kids are ungrateful little brats. I’m also not suggesting that parents should break the bank when it comes to presents…if you genuinely can’t afford it, then your kids are just going to have to deal (and again, be grateful).

But I am saying this: for the love of god…pay attention to what your kids like.

I bring this up because of my “jobs I’ve had” post a few days ago. Mentioning my previous positions at various department stores reminded me of something I dealt with a lot while working retail: clueless parents. I can’t count the number of times I got questions from parents who had only the basest inkling of a concept of what their child wanted as a present. For example, once I had a mother come into Zellers and ask me for help finding a game that her kid wanted. She said the game was called “Mario”. I had to bite my tongue to keep from screaming as I asked her, “Which Mario?”

A SMALL clipping of the Wikipedia list of Mario games…notice the dates?

A brief discussion thereafter revealed that not only did the woman not know which one of the dozens of possible “Mario” games she was looking for, but she didn’t even know which video game console she was buying it for. She knew that her kid had a “Nintendo”, but not which version, and at the time N64 was still booming, while Gamecube was wracking up new sales. Each system had a plethora of “Mario” games, so I had absolutely no way of advising this woman as to what she should buy. In the end I practically begged her to go home and ask her kid about the game again.

Now seriously, folks…it’s one thing to get a little confused when you find out that there are multiple games with similar titles…but if you don’t even know which system you’re buying it for? Sorry, but you must have your head lodged firmly up your back-end. I know there are lots of parents out there who don’t know a damn thing about video games, but how can you honestly not even know which console(s) your kid owns? Is there really not enough space in your brain to commit the words “Gamecube” or “Playstation 3” or “Gameboy” or “XBox” to memory?

I don’t mean this post to torment parents who are a little out of touch with video games and toys and the newest gadgets. We can’t all know everything about everything. But this is your child (or children) that we’re talking about. Is it really so hard to pay a little bit of attention to what they enjoy? The toys they play with? The TV shows they watch? You have no idea how many times I watched parents struggle over a wall of action figures because they had no idea which superhero they were actually looking for, or how many times I’ve watched a parent pick up some random toy with a look of bewilderment on their face and ask me, “Do you think my kid will like this?”

You have no idea how many returns I’ve seen after a holiday, during which the parent grumbled that they’d, “Apparently got the wrong thing.”

Really, I swear, it’s not rocket science.

Yes, there are an outrageous number of options out there and sometimes it can be a little overwhelming, but you know what works? Ask your kid questions. If your kid is playing with a bunch of dolls, ask them what their names are and which ones they don’t have. BOOM, gift idea. Simple. Direct. Almost 100% success rate. Or you know what else works really well? When your kid asks for something specific, take ten seconds to really listen to what they said. The “Mario” game fiasco above could have been easily rectified if the mother had paid attention long enough to hear the full name of the game and, ideally, write it down so she wouldn’t forget. Bada bing, bada boom.

We can’t all be super-parents, and no parent has a 100% grasp on everything their kid is into…but that doesn’t give us an excuse to be ignorant. Your kids have as much right as anyone else in your life to have your attention long enough for you to be able to buy them nice presents without begging a bewildered sales clerk for help. It’s not difficult. It just takes a little bit of effort. Aren’t your kids worth a little bit of effort?

Shown: Something worth a little bit of effort.